Winning the "war for talents"

Corona causes a lot of movement on the labour market! This is an ideal opportunity to position yourself as a top employer by means of employer branding. Placement on the shortlist or even as the winner of an established coaching prize of a professional association by an independent jury of experts helps to make high quality further training offers for so-called "high potentials" visible.

I am delighted to lead the Prism Award for outstanding coaching services in companies and organizations for the third time:

A great, committed project team, a top-class, independent jury of experts from the coaching industry, the support of our sister association ICF Austria and our long-standing sponsor partner RELEVANT Managementberatung (Hogan Assessment Distributer Germany) - in short, a broad base of HR professionals, business coaches and coaching and further education experts are once again committed to providing this special coaching award for quality in coaching.

You will see Team 2019 together with last year's winners, adidas AG with Vodafone and Volkswagen with the special prize, at the award ceremony at last year's Coaching Day at the trade and public congress in Munich. The individual profiles and expert reports can be found at www.prism-award.de, along with a description of the submission process and the Prism Award criteria.

If you are also interested in quality in coaching, I strongly recommend that you meet the applicants, winners, jury and many coaching enthusiasts personally at the Award Gala on 12.11.2020 in Frankfurt, to learn interesting background information about the finalists' offers and to exchange ideas with the strong international network of the ICF professional association for coaches.

In this extraordinary time, companies and organisations are certainly not primarily focused on facing a jury of experts - but rather on getting through and out of the "crisis" as best they can. Nevertheless, applying for a coaching award right now can be a valuable support in the fight for the best talents - and the best investment in the future of your further education program you have ever made!

So what to wait for? Simply apply online at www.Prism-Award.de.

Are you an enthusiastic coaching client or coach and want to recommend your favourite programme? No problem. I will be happy to explain what you need to pay attention to.

Any further questions? Then you are welcome to contact me!

Let's Celebrate Coaching!


Your Dr. Geertje Tuchka, PCC

Project Lead Prism Award Germany


You can find all information here:


Prism Award Flyer

ICF Special Newsletter

Information webinar of 24.06.2020 (can be requested from me)

Finally, the corona disclaimer:

Both the application process of the participants and the evaluation process of the jury are completely digitalized, so that there will be no corona-related failures or delays in the Prism Award 2020. Only the award ceremony at the Award Gala in Frankfurt in November may be changed to online at short notice.



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